Open ears. Open eyes.

Zerofive Design started when Anne Hasegawa decided to leave Madison Avenue and venture
out to do something different…kind of. Instead of solely creating print ads and tv commercials,
she now combines her design skills and her years of advertising experience to create marketing
and branding materials that are strategically created. Corporate America trained her to listen to
what clients want, but give them what they don’t expect. She believes that “strategic design”
comes out of the need to have solutions that not only look good, but make sense in terms of
target, market and the identity and core beliefs of the client. The most important approach
is in understanding the client.

Anne received a bachelors degree from the University of California at Davis and an
additional bachelors in advertising design at Art Center College of Design in Pasadena, CA.